We read every writer first
Before a single pitch goes out, we have read the reporter's recent work and know the beat they actually cover. No lists bought, no blasts sent. A dossier per name.
We build the press kit
Every launch gets a real release, a fact sheet, the data methodology, approved art, and quotes. The material a serious desk can file from without a phone call.
We pitch one at a time
Individual notes that cite the writer's own reporting, offer an interview, and link the kit. One follow-up, then silence. A hard cap, honored every day.
We work with a small roster of organizations building the tools, telling the stories, and making the films that shape how America understands its public lands. Four kinds of work, one standard.
Data tools and interactives
Maps, trackers, and searchable databases built on live public data. We turn a data source into the story a reporter can lead with, and the methodology that survives a fact-check.
Investigative and data journalism
Original reporting on how decisions about public land actually get made. We prepare the fact sheet, the sourcing, and the record so a desk can move fast and stand behind it.
Documentary and film
Feature and short-form conservation film, and the people who make it. We place the work, arrange the interviews, and get it in front of the critics and editors who cover the field.
Launch and embargo strategy
Who gets the first look, when the news breaks, and which reporter is right for which angle. The difference between a launch that lands and one that goes out into silence.
We only pitch what is real
Every number in a pitch traces to a live data source or a real, verifiable figure. No invented stats, no manufactured urgency, no embargo we cannot honor.
We contact writers on the record
Only professional addresses a writer or outlet has published. Every contact carries its source. No paywalled databases, no guessed emails, no personal accounts.
One follow-up, then we stop
A reporter's silence is an answer. We follow up once, briefly, then leave it. No campaigns of attrition, no seventh touch.
A person always signs off
Nothing reaches a reporter without a named person on the account approving it. The desk runs fast, but it never runs unsupervised.
When you launch something that matters, the story shouldn’t come down to luck.
Pitches, interview requests, and story questions on any of the work we represent.
Press kits, high-resolution art, and a first look under embargo ahead of a launch.