ALaunch
Tools, maps, and data
We turn a data source into the story a reporter can lead with, and the methodology that survives a fact-check. Press strategy, embargo management, and placement from first look to launch day.
Sec. 02 · Work
38°19′N 109°52′W
Work38°19′N 109°52′W
Three kinds of campaign, one standard.
Every engagement is a launch with a date on it. We run to a calendar, long-lead first, and we tell you plainly what a campaign can and cannot promise before it starts.
BBook & author
Public-lands and nature titles
Galley and review-copy outreach to long-lead and short-lead press, author interviews, op-ed and byline placement, and awards submissions, coordinated with the publisher.
CAdvocacy
Issues and rapid response
Earned-media programs around the fights that decide what happens to public land. Comment-period drives, message development, and the reporting that turns a policy moment into coverage.
3–4 months out
Position
Sharpen the message, build the target list writer by writer, open long-lead outreach.
6–8 weeks
Build
Release, one-page fact sheet, data methodology, approved art, and the kit or EPK.
Announcement
Alert
Media alert and embargoed first looks to the desks already on the beat.
Launch week
Land it
Coordinated pitching, interviews, and review outreach across print, broadcast, and podcasts.
After
Follow through
One follow-up, awards submissions where they fit, and coverage logged as it lands.
Bring us in as soon as you have a date. The best coverage is set in the weeks before a launch, not the day of. If you are closer than that, we will tell you what is still possible.
Where the work lands →